Pepsi versus Lal Sharbat
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While some traditional businesses like Nirala are doing well in terms of carving a niche, others are facing a severe grudge from multinationals. From a marketing mailinglist:
“Pepsi since last couple of years is leading a campaign that the drink offers much more than the traditional
I cann’t agree more!
I dont know what the guys are trying to say, I personally hate these ads!
I totally agree with your points regarding negative marketing. But I believe Jaam-e-sheereen was the first one who started the blaming!
If you remember 3 year old AD of Jam-e-Sheereen – “Tumhari drink may kya hai?”. When the two kids were talking. Boy (having pepsi bottle) asks girl, drink share karo gi? The girl says: Bilkul nahi. Then she gives a whole list of stuff like, sandal and what not and asks tumhari drink mai kya hai? the boy replies: pata nahi!
So its all fingerpointing that brings negative marketing among the companies. Though PEPSI has already smashed jaam-e-sheereen with their AD: “Kya yaad karo ge” and “the story of 3 brothers – ek peeta tha lal sharbat, doosra chaye, teesra pepsi”. And now that jam-e-sheereen has stopped the negative marketing at their end, PEPSI should also refrain from such marketing strategies! But they won’t: its our thinking – the marketing guys just won’t stop. Thinking yet needs to be matured a lot!
Later. :)
Coca Cola has mysteriously remainded out of it. Any particular reasons you can come with??
Yes, I also agree with others on the point of Negativity of Negative Marketing…
Although I am totaly, completely and hopelessly addicted to Pepsi, but there is no denying that pepsi is desastrous to one’s health. its a proven fact.