Prime Advertising

I’m surprised no one has written on this billboard advertisement before myself: it’s just about located everywhere, with its larger-than-life dimensions. I first saw this in Karachi during my brief stay before coming to Lahore, and since then I probably see this at least four times every day.

So this is my take on the Safeguard advertisement. The people behind this billboard and television commercial were completely aware of the uncanny resemblance “the doctor” bears to a previously ousted Prime Minister of our very own country. What else can explain their marketing strategy to set this face to launch a thousand ships? In a world where women are used to market products ranging from bank offers to canned pineapple, why is there so much of faith bestowed on this face to ensure high sales of Safeguard soap?

Yes, there are other advertisements that do not necessarily contain unnecessary female faces selling an idea, but from personal observation and experience, none of these advertisements are placed in as large number as the Safeguard billboard.

13 Comments so far

  1. Hasan Mubarak (unregistered) on June 22nd, 2007 @ 1:10 am

    Yeah, I can refer to one image in my mind. It would be great if you post the pic too!

  2. Fatima K. (unregistered) on June 22nd, 2007 @ 5:23 am

    Done. There was a problem in uploading pictures the last time I logged on, but thankfully it’s been fixed now.

  3. Talha (unregistered) on June 22nd, 2007 @ 11:35 am

    The point being?

  4. Hasan Mubarak (unregistered) on June 22nd, 2007 @ 1:55 pm

    I thought they were involved only in Sugar and Steel… ;)

  5. Fatima K. (unregistered) on June 22nd, 2007 @ 3:52 pm

    Well, the post comes under the category of “thoughts” and I duly assigned it the same – so the point being that I am thinking out loud and no further justification is required =p

  6. A for [pine]apple (unregistered) on June 22nd, 2007 @ 4:25 pm

    he looks like Nawaz Sharif, nahi??

  7. Fatima K. (unregistered) on June 22nd, 2007 @ 4:40 pm

    Aur yeh water cooler aap ka hua! That I think is the reason why this billboard is situated just about everywhere..

  8. Pretty Simple (unregistered) on June 23rd, 2007 @ 2:55 am

    Looks like Mian sahib got some new haircut and a couple of Botox and a little cosmatic surgery! :))

  9. Opee (unregistered) on June 23rd, 2007 @ 3:02 am

    … or just a touch of Photoshop did the trick? :)

  10. Fatima K. (unregistered) on June 23rd, 2007 @ 3:05 am

    I doubt it’s Photoshop’s doing since the television commercial has the same doctor with the same resemblance to our ousted PM

  11. Opee (unregistered) on June 23rd, 2007 @ 3:56 am

    Nawaz Shareef kai itnay buray halaat nahi kai sabun baichna shuroo kar day.. ! :)

  12. Pretty Simple (unregistered) on June 23rd, 2007 @ 4:22 am

    Ho sakta hai saabun walo kai buray halat hon :D

  13. Hasan Mubarak (unregistered) on June 23rd, 2007 @ 1:37 pm

    Saaday CTBT Zindabad!

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