Rhythm of Unity

It started as a commercial for a cigarette company ‘Morven Gold’ (back in 1990?) but how well it was produced, it was then adopted by PTV and was played at numerous occassions including Jashn-e-Azadi, Eid-ul-Fitr, Eid-ul-Azha and Basant Bahar. I happened to find this video on YouTube and I was amused to see the comments of the people that posted there. I would like to compile those comments and add some of my knowledge herewith:

This Rhythm has its own trance, which reminds Unity to every Pakistani and attract every outsider to see harmony in our cultures. To remove the typical confusion, most of the dresses here aren’t totally punjabi anyway but major part of it was surely shooted in Lahore. Not just Lahore, the commercial actually shows people playing different instruments, and there are mix of cultures shown living alltogether in harmony and unity.

It is told that this clip won special awards for music and advertisement and I think a special catagory was created just to give its director an award.

They don’t make classics like these anymore. Local art and culture has been reduced to glitz and glamour. It is weird to see people acting upon something which they are not. And they end up posing as a Wannabes. This advertisement is a Show of Originality and the Real Art and Culture of Pakistan.

I pray for the unity among all the four province of Pakistan.

On top of it. Can anyone guess the following questions:

– Which year it was first on-air?

– Who was director/producer of this commercial?

– Can you guess building names and location from Lahore shown in video?

Winner will receive……….. ok ok, cutting out all the so-called *virtaul* gifts. Let me give you something Real! . :)
Winner will receive, prays from me :) – Priceless right?! *wink*

8 Comments so far

  1. Bored (unregistered) on August 16th, 2007 @ 9:46 pm

    OPEE:

    Let me clear one thing first.The idea of this video was stolen from Door Darshan India’s “Milay sur maira tumhara tau sur banay hamara”.Indian video was far better in terms of production, musicality and lyrics.

    Contrary to indian slogan of “Unity in diversity” i think we Pakisatani’s have more of celebrated “Diversity in our unity” uptill now.

    Let us hope that we show some maturity in our behaviours and life also, other than catchy songs and videos which inject two minutes of patriotism within us and the next morning it’s the same old “…..you damn punjabi!! or you damn mahajir!!!.


  2. Opee (unregistered) on August 16th, 2007 @ 10:12 pm

    Thanks for your comments BORED. Sorry but I contradict totally.

    First of all I would like to clear that the one video you are talking about is JUST a GREAT one. I have nothing but no doubt over it. But the idea of ‘Rhythm of Unity’ is totally different from the one you have mentioned above.

    Secondly, as you have said that ‘Milay Sur Mera Tumhara’ is far better in lyrics than Rhythm of Unity. While there are NO LYRICS in Rhythm of Unity at all! :)

    I don’t know have you seen the video or not, or just jumping up to make up conclusions on your own.

    Thirdly, “Milay Sur Mera Tumhara’s” theme is based on different numerous “Langugages” of India. You can see a sentence in Hindi is translated in Gujrati, Tamil, Punjabi etc etc. While “Rhythm of Unity” is purely based on Celebrations, Musical Instruments, Outfits and Dances of the four provinces of Pakistan.

    Lastly, display of unity doesn’t necessarily has to be compared. However, It should be well celebrated by all means.

    Hope you get Lahore’s message clearly and second it as well.

    Cheers

    Opee


  3. BitterTruth (unregistered) on August 16th, 2007 @ 10:56 pm

    superb rejoinder Opee !! Bored is clearly bored :D


  4. Pretty Simple (unregistered) on August 17th, 2007 @ 12:13 am

    Naeem Tahir was the producer and i guess director too.
    Year, mmm….1990-1992, i cant tell exact year.

    Can’t see the video due to poor internet, so no gusses around places. But what i remember, most places were of Lahore.


  5. Bored (unregistered) on August 17th, 2007 @ 1:09 am

    If the idea wasn’t copied then video was definitely inspired by indian promo song.I think it was Shoaib Mansoor’s effort (correct me if i’m wrong).I have no doubt on his talent and another way to put this is that two great minds were thinking alike on both sides of border:-)Moreover Shoman is my neighbor also, we both live in lahore ;-)
    Is this hulladbaazi celebration(bikes without silencers and honking horns)?.Well to me celebration is something much bigger in meaning and happening.
    First define what is a Pakistani culture? Can wearing a shalwar kameez or Sherwani kurta be called culture.In order to negate Indian influences, are we creating a superficial or pseudo-culture by taking refuge in UP idiosyncrasies? and calling it our lost muslim civilisation or culture.Is punjabi culture Pakistani culture? Here again which punjab or punjabi you’ll celebrate? Do hanging some handicrafts and furniture in my living room make me more cultural literate?
    I think we should also start defining and seperating what is folk and what is mainstream?.In cities people usually go for events to which they can associate easily.Folk is something of amusement or exotic to them.
    The reason our people are riding on bikes and freewheeling on 14th August because there are no options available to them and they are calling this cheap thrill celebration.
    Wouldn’t it have been better if there were few musical evenings (not concerts) or special plays or exhibitions or carnivals of sort.
    One very defining trait of our culture can be the promotion of sufi music and poetry and when you talk of rhythm.Have you ever heard or seen the makrani or Balochi beats and dances?
    Lahore is different because it has history and it has culture.Just create some annual events on regular basis for our music or dance or literature.
    Lastly do try to create a culture of reading also.The “Readings” book shop on main boullevard road Gulberg has good collection of cheap and affordable books.Try visiting it sometime.


  6. Opee (unregistered) on August 17th, 2007 @ 2:30 am

    .. Opee Salutes BORED this time! I agree with your last comments bro..!


  7. Pretty Simple (unregistered) on August 17th, 2007 @ 2:39 am

    Is Bore spearding boriat??


  8. Opee (unregistered) on August 17th, 2007 @ 2:42 am

    lol .. well… kaha na.. baray baray shehr main aisi choti choti baatain hoti rehti hain.. :)

    So, there have been two names: Shoman and Naeem Tahir. I doubt both names. So anymore guesses guys?



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