Lahore Bolay Azaadi Ki Zubaan…
You may call it commercial exploitation of the event, but, the truth is that this new advertisement by Mobilink is nothing less than brilliant.
As a tribute to Farida Khanum, the ghazal queen of Pakistan, the video of this song is supported by the legend’s very own heart-touching, deep vocals, beautiful lyrics, soulful music and some very artistic shoots of our city.
Interestingly, Farida Khanum herself lives in Lahore and you can actually feel the soul of her city in almost every frame of the video. From Platform No.1 at the Lahore Railway Station to the giant screen at Allama Iqbal International Airport; from Badshahi Masjid to Islamic Summit Monument; from Punjab Assembly Building to Punjab Hockey Stadium, and from Wapda House to streets of the Walled City, all visuals make you feel like the whole city is singing in unity for the love of our beloved Pakistan.
Gr8 ad, Mobilink is utilizing the media in an impressive way.
Awsum lyrics, and Najam sung quite well, he has improved a lot in the last few years since the time of “meri ankho main samaye..” and Fareeda Khanum ki kia he baat hai :)
Aww … were any member of LMB was dancing in airport scene, huh ??
:P
So, this is an answer to the question somebody asked that what kind of language mobilink media personnels have used for an AD: Hum bolain Azadi ki zubaan…. :)
Very nice effort. I enjoyed it a ton.
Speaking of Farida Khanam. My father says that he is seeing her smiling face and fresh facial expressions since his childhood :) This lady is old but is gold…… and glitters well too! :)
Najam over does it and tries to hard ..which looks fake.
And the director has messed up the ending by faking her crying ?
Najam over does it and tries too hard ..which looks fake.
And the director has messed up the ending by faking her crying ?
The billboards accompanying this campaign are pretty good too – wrote about them here:
http://telecompk.net/2007/08/14/high-impact-independence-day-campaign-by-mobilink/