Coke Azadi

Coca-Cola has always been on the forefront in bringing up cool ideas, themes and jingles for its ultra-hip brand and the products it labels. Be it the ‘Coca-Cola Enjoy’ basant theme or the current, refreshing ‘Khaa Lay, Pei Lay, Jee Lay’ campaign; they have always put colors, celebration and youth in focus.

They did the same with the much celebrated ‘Independence Day’ event. Although, there were not any advertisement campaign as such, however these flashy billboards were put up at selected spots in the city including this one at Centre Point.


PepsiCo may have a better market share, however, it has so far been unable to personify fun, excitement and party mode in its image…

3 Comments so far

  1. Tania (unregistered) on August 26th, 2007 @ 12:33 am

    I just fell in love with the coca cola commercial where this guy actually whistles the nokia ringtone and uses his cola bottle as a phone

  2. A for [pine]apple (unregistered) on August 26th, 2007 @ 1:13 am

    I second tania – that was such a cool ad and the newer one too :-)

    The billboard above looks drowsy :|

  3. malaika rizwi (unregistered) on August 27th, 2007 @ 8:46 pm

    i love coke its far much better than pepsi but the reason why our youth prefers coke over pepsi is because of teh brand image. their campaigns are really catchy!

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