A Lahoree Poster from 1920s

Hey guys, hopefully, most of you know that BBC World has dedicated month of August to mark the independence days of Pakistan and India.

With many other interesting posters depicting the era before partition, there is a poster related with Lahore by Jankidass & Co from Neela Gumbad and O.K. Electric Works Limited, The Mall, Lahore, it is “from the 1920s, Congress advocated the boycotting of British goods and the embrace of swadeshi – the promotion of Indian products and traditional technologies.”

Though the poster looks quite nice with all the fans and tricycle, I just cannot figure out that how two traders could go for one poster, maybe because of ONE cause, i.e., independence? and now, can we think of sharing ads? NO WAY!!!!

Suggested by Atif S.

10 Comments so far

  1. Faraz (unregistered) on August 26th, 2007 @ 5:23 am

    nice nice… interestingly the poster calling for patronizing swadeshi stuff is made in english…

    out of the 2 entrepreneirs, this Mr. Jankidas seems a lot smarter. besides taking the swadeshi route, his part of the poster also says (in small font) “price to suit all pockets”… business aakhir business hai :)

    i wonder what happened to the 2 businesses after 1947… maybe the two owners left for india and sold their shops… maybe they or their children never got a chance to come back to Lahore… maybe their grand children came to lahore recently to watch pakistan india cricket matches, and also to watch the mall road that their grand parents spoke so fondly of… i wonder what happened…

    btw: bbc is doing a splendid job in capturing pakistan and india’s 60 years… while our local media just felt content with airing some national songs and some naach gaana, bbc took it upon itself to develop numurous documentaries on both the countries, their past as well as present… flipping through channels, bbc seems far more interested in everything happening in contemporary pakistan and india, than we do! well done bbc…

  2. Pretty Simple (unregistered) on August 26th, 2007 @ 6:10 am

    So many MAYBEES :)

    Yeah, i saw some of BBC’s work, they are good at it.

  3. Faraz (unregistered) on August 26th, 2007 @ 6:24 am

    :) so may maybees are better than so many wannabee’s…

  4. Pretty Simple (unregistered) on August 26th, 2007 @ 6:42 am

    Maybe you are right :)
    Did you check Chairman The: Hon’ble???

  5. Faraz (unregistered) on August 26th, 2007 @ 7:06 am

    :) afterall he had his shop (india’s pride nation’s wealth) on “The Mall”… i suppose Mall was as much a matter of honour back then as it is now, hence the song “assan jaana aye mallo mall”…:)

  6. SMalik (unregistered) on August 27th, 2007 @ 10:34 am

    i am sure they left for India and countinue their cause for local made goods,as we dont see multinationals onslaught in India like PAk.Even some present operate with local names and partnership.HERO HONDA.HINDUSTAN UNILEVER……As for BBC,i think program tilt was towards india.

  7. iblees (unregistered) on August 27th, 2007 @ 8:38 pm

    nice find, ps.

  8. Pretty Simple (unregistered) on August 27th, 2007 @ 10:34 pm

    @iblez: Hum tu baysubab sa sabab hain :) Credit goes to Atif S for suggesting this.

  9. iblees (unregistered) on August 28th, 2007 @ 10:04 pm

    hats off to atif s.

    Here’s something i came across, a collection of lahore pictures (~100 years old?) from a private collection. link to heritage.gov.pk.

  10. Pretty Simple (unregistered) on August 28th, 2007 @ 10:40 pm

    yes, hats off to atif S. :) and thanx for sharing the link.

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