Shopping in Lahore ~the Auriga experience~

Which shopping area you can be in possibly, where you hear a perfect “Ex-khuze meee Madam!!!!!” Yes, it’s a Pathan bhi trying to get your attention to make you stop by his stall in Auriga Complex.

If you are in Lahore and set out to purchase perfect clothes or finding a match (for clothes), your first or second stop would be very much celebrated Auriga Complex on Main Boulevard, Gulberg. The ground and first floor are fully dedicated to a variety of clothe shops, cheap but fabulous block print units and mysterious designers. Most of the vendors belong to Peshawar and regular Hayat Abad Baara Market goers can observe many identical items there. Lately I have been to Auriga and how can I forget to click click in the most favorite place of ladies.
New Auriga Center
There, salesmen are not well trained, they don’t got any sales degrees but as a buyer I observed accurate use of “A.I.D.A. (Attention, Interest, Desire, Action), the essential sequence of responses that need to be generated for a sale to take place.” During my brief visit in search for a printmaker, when I stepped into jungle of clothes many vendors tried to draw my attention but I walked up quickly the flight of stairs to see the destined one while capturing the life within. Guys, up there, they got the best deal for very decent hand painted fabrics, I mean if you go to a famous, very in sorta’ designer, they will charge you three fold. On my way back, I took a few pictures and the anxious shop owner in that shop asked me to take his picture too, you can see him in one of pictures. When I was about to step out of Auriga, a blue-eyed salesman caught my attention with a heavily accented “Ex-Khuzeeeeeee meeeee Madam”, I slowed down a little bit, looking at him with “kia hai?” look on my face…..but the next sentence was pretty hilarious, “meri bhee tasweer lay lain”, I burst out in laughter and almost started running away, and he did not stop calling me, Madam, Madam, Phuleeeeeeeez…. I could not stop laughing.

I bet Lahore got the most considerate salesmen. They can make a shoulder surfer to buy something, which is not in the agenda, even they can judge the customer and share info among themselves “Bulla Chokas Hai” as they know most of buyers suffer jargon aphasia. They can smell that customer is there for “Window Shopping” etc. only considering the fact that “a silverless man goes fast through the market, because he does not stay to cheapen [bargain] or buy” (T. Fuller). Anyhow, we all know that now they have New Auriga Complex as evidence of flourishing businesses, which boils down to fact that customers are happy with them.

What will happen if we kick start online shopping here in Lahore, how would that effect the joy of shopping and bargaining with talented Pathan brothers in Auriga in particular and will our self-created techniques for successful shopping ventures work well enough then?

10 Comments so far

  1. purple pineapple (unregistered) on September 7th, 2007 @ 3:47 am

    oh man i have spend many a hours at auriga center with the women in my family. shopping for winter and summer clothes started there. my schooling in the type of clothe there is started there. and i have seen my mothers and khalas deal with the shopkeepers with the practice that can only be obtained there. this bring backs memories =)

  2. Jus (unregistered) on September 7th, 2007 @ 7:43 am

    Whats the price of those hand painted fabrics? (counting my money, how many sets can i buy in dec!?)

    PS: r u on facebook? how can i find you?

  3. bowman (unregistered) on September 7th, 2007 @ 11:03 am

    Oh I hate the place..

    Ladies no offence but when you have to drive the wife or mother there, then find a place to park your car, then going from shop to shop without actually buying anything or in the end returning to the very first shop to buy the fancied stuff, is simply CRAZY!!!!!!

    Men shopping is so simple… drive to the shop in your mind and done away with in 20 minutes (max)!!

    But i guess that is with all ladies. Anyway I have found a very good alternative. After dropping them their, I go to the ‘Readings’ shop on main boulevard and spend my time there. They have quite good collection of books there and its comfy. When the ladies of the house are done with their shopping, they give me a call and I pick them up.

    So in the end, time well spent for both parties :)

  4. Pretty Simple (unregistered) on September 7th, 2007 @ 12:07 pm

    @jus: Prices vary from design to design, like they charge less for light designs, within 1000 Rs. Nops, m not anywhere, you cannot find me ;)

    @bowman: Thats the best use of cell phone :D

  5. Faried Nawaz (unregistered) on September 7th, 2007 @ 6:12 pm

    The ‘D’ in ‘AIDA’ is actually ‘decision’, not ‘desire’ —

  6. Pretty Simple (unregistered) on September 7th, 2007 @ 6:23 pm

    Still not bad! :)

  7. Hasan Mubarak (unregistered) on September 7th, 2007 @ 7:58 pm

    There’s one more place where you can find in excess the breed called ‘Pathan Bhai’; yes, it’s the Dupatta Gali in Liberty Market.

    I totally agree with Bowman on his opinion and always try to do the same at Variety Books whenever I’ve to take someone to DG…

  8. Pretty Simple (unregistered) on September 7th, 2007 @ 11:16 pm

    Well, Dupatta Gali is sort of mix of clothe, chappal, embriodary shops with lots of other shops and yes, most of them are pathan bhai. Variety is the best choice there :D

  9. Hasan Mubarak (unregistered) on September 8th, 2007 @ 5:41 pm

    Well, it may be just me but don’t you think the cloth dealer in the last picture resembles Dr. Farooq Sattar… 8|

  10. Pretty Simple (unregistered) on September 8th, 2007 @ 5:45 pm

    Absolutely, a special pose!!! :D

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