Unfair or just competition in another LIGHT!??
The Cavalary crossing that leads to Cantt on one side and Defence Housing Authority on the other flaunts few of the largest sites available for outdoor advertising. No brownie points for guessing that two of the leading telcos have captured these sites and using them for their advantage to its max. However on a regular basis for at least the past few weeks (if not months for sure) Every evening, the Warid billboard is dark as the night itself whereas the Mobilink one is shining like a golden sun.
Is this a deliberate move by the golden sun or is night descending on the brand team of the other player? (Comments are welcome, what do you think?)