Did you witnessed any dishes (Bartan or برتن) wandering on the streets of Lahore yesterday? Whether it’s a Yes or No, it is an interesting promotional campaign by Unilever for their product Vim. The idea behind the campaign seems to be like dishes are protesting against grease. The campaign is actually an online Facebook based campaign where they claim to act like a News Channel featuring the news of much abused dishes that resides in our kitchen. The link to the Facebook page is http://www.facebook.com/BartanLive.
The target audience seems to be females, especially housewives. I am not sure if they are running this campaign only on Facebook or if it’s also in main stream media. But if it’s only on Facebook, I doubt the real impact of this.