Coke Azadi
Coca-Cola has always been on the forefront in bringing up cool ideas, themes and jingles for its ultra-hip brand and the products it labels. Be it the ‘Coca-Cola Enjoy’ basant theme or the current, refreshing ‘Khaa Lay, Pei Lay, Jee Lay’ campaign; they have always put colors, celebration and youth in focus.
They did the same with the much celebrated ‘Independence Day’ event. Although, there were not any advertisement campaign as such, however these flashy billboards were put up at selected spots in the city including this one at Centre Point.
PepsiCo may have a better market share, however, it has so far been unable to personify fun, excitement and party mode in its image…



