Those of you who keep a track of evolving e-shopping trends around the world must be aware of Groupon. ‘Groupon.com’ is an e-business that offers group discounts to users on it’s network of partner merchants. In easy words, shops and businesses register with Groupon and offer a group deal to customers. The group deal comes into effect only after a minimum number of customers sign up for it.

Following the success of Groupon in the West and similar sites like SnapDeal in India, a Pakistani company Allainet has recently launched Groupin.pk.

This platform is based on the principle of up to 90% discounts offered on group activities. For instance, if there’s a deal on Groupin.pk, you can get its alerts after an easy 3 step subscription process i.e. via email, Twitter, Facebook and SMS. Once you register for that deal, you’ll be issued with a coupon via either of these mentioned means.

If successful, this model will create an interesting channel for merchants & small businesses to achieve scale and offer their products and services to a wider audience. In addition, more established businesses will also benefit by reaching out to customers by offering customized deals to specific segments.

Groupin.pk is currently offering it’s services in Lahore, Karachi, Islamabad, Rawalpindi, Peshawar & Quetta. You can try it by registering at their website and get a chance to win an iPhone.