Those of you who keep a track of evolving e-shopping trends around the world must be aware of Groupon. ‘Groupon.com’ is an e-business that offers group discounts to users on it’s network of partner merchants. In easy words, shops and businesses register with Groupon and offer a group deal to customers. The group deal comes into effect only after a minimum number of customers sign up for it.
This platform is based on the principle of up to 90% discounts offered on group activities. For instance, if there’s a deal on Groupin.pk, you can get its alerts after an easy 3 step subscription process i.e. via email, Twitter, Facebook and SMS. Once you register for that deal, you’ll be issued with a coupon via either of these mentioned means.
If successful, this model will create an interesting channel for merchants & small businesses to achieve scale and offer their products and services to a wider audience. In addition, more established businesses will also benefit by reaching out to customers by offering customized deals to specific segments.