Suicidal Sale Offer!!
While going through the newspaper’s main page a few days back, I came across this advertisement for a company bragging about its durable glass works by putting up ‘Bomb Proof’ in bold letters heading. And it gave me no surprise to find more references to the security situation of the country, bombings, political chaos, economic downturn being used in advertising punch lines, and as a way to capitalize them in pursuit of individual or corporate goals.
Suicidal Sale Offer
After all, this is what capitalism is all about i.e. whatever the circumstances be, one who exploits the right opportunity wins and makes good money. So what if we donot have ample electricity, hail those who manufacture and market generators, UPS systems; what if the security situation is deteriorating, it is benefiting the manufacturers of ‘bomb proof’ glass. Similarly, why can’t the kapra farosh shop-walas in Liberty, Shah Alami or Siddiq Trade Centre use ‘Suicide Sale Offers’ to lure more customers in…
