I know, I end up writing less about local body elections and putting up gorgeous cityscapes but this is an itch I have to scratch. Wearing LiveStrong bands has become a trend all over the place! Lahore, Karachi and Islamabad, and not just LiveStrong yellow but similar ones only different colours, for Nike or Chinese good luck randomness; even cell phone promo. A flyer stuck on the wall at my university advertised LiveStrong bands for sale at 300 rupees apiece, all you had to do was call the cell number on it.
Everyone who can see where Willy is, raise a hand.
The LiveStrong band is a symbol of a person’s support for prostrate cancer victims, survivors and patients. Wearing one means you spend a dollar that goes towards the cause, and that you support it. So where does reselling a LiveStrong band -for a pretty profit, I and anyone who knows the dollar-rupee exchange rate may add- fit in? Sure, our entrepreneur bought the band from wherever but aren’t you defeating the purpose of a charitable venture by turning it into a fashion statement? I hear someone saying ‘well, at least its spreading the word’ but I bet you half of the people who wear them don’t even know what they hell they’re for, or coud care less. Wearing LiveStrong bands because its cool these days is something that’s just really getting my goat. Cancer is not as casual as a stripe of colour around your wrist. Cancer is not something as superfluous as a bracelet you wear because everyone is. It’s a scary, serious disease and I think the carelessness with which we live our lives is amply demonstrated by a LiveStrong band being fashionable. Are we really so shallow? I’m very afraid that a lot of us really are….and I’m not even going to go into the phenomenon of Che Guevara, Retail Capitalism Superstar. Poor man must be turning in his grave….t-shirts, keychains, a movie! What next? A theme park?!