Fresh Milk Delivery Within Lahore : Kemaak Milk

I have been contemplating this for some time now… so about two weeks back, I finally gave it a go and now it is official. All thank be to God.

kemaak01.gifKemaak Milk has started operations in and ‘around’ Cantt area of Lahore. Home delivery of more than reasonably high quality milk! :) Here is how it added up in fact. I have been involved in farming for the past two years mashALLAH. And since then I have been indirectly involved in the milk procurement business as well. You see, people I associate with over at the farm are directly involved in milk procurement and supply to dairies like Nestle and Haleeb. It was mostly because of my knowledge over at the farm that I was able to write with significant conviction the post ‘got milk?‘ that did get some good reviews from the readers for which I am thankful. (And no more long sentences from now on, hmmm…)

And that brings be back to my little baby, if you may, my new-est enterprise. Kemaak Milk. Home delivery within Lahore. I started on the 2nd of June, Friday and the first delivery was 1.5 litres to a house three houses down from where I live :). And now mashALLAH I am pulling about 30 houses with daily average of 35 litres per day. In what, 16 days. And counting thank be to God. The customers who have liked it have very good things to say about the milk quality and that just makes me happy and content even (plz note, I understand that content is much deeper and a much more sought after feeling than just plain ol happy !). There have been some complaints of course, three of em in fact. But it is part of the deal I guess. Not to mention that I plan to handle my complaining customers in certain ‘creative’ ways that will hopefully leave a good impression on them about the brand nonetheless. InshALLAH.

Right now Kemaak Milk, with quality milk mashALLAH, supplies to Gulberg and Cantt including Cavalry ground. Within next month, inshALLAH Kemaak Milk will enter defence. And then take it from there. I only have one ‘chingchee rickshaw type thingy’ for delivering milk which I call MDU. (Milk Delivery Unit :P blame it on the love of acronyms) and have named that specific chingchee ricksaw ‘chinkee‘ from chingchee of course, and from ‘chinkee, boyfriend bolay tau‘ from ‘Munna Bhai, MBBS‘. Hahaha… that is what happens when you let in your family members to decide names and the sort !! Anyways, the plan now is to get a suzuki ravi van for delivery. Wonder what will be the van’s name? Hmmm… Buying Chinkee, by the way, is a direct result of “start-up symdrome!” :).

Now all I need are your prayers that I should be able to keep the quality of milk way, way above par and that a lot and a lot of people keep drinking it :).

I plan, of course, big things for this. Trademarked it and all. Nurpur sales dept have already ‘investigated’ the brand under the guise that they want it for thier office. For details check this post! Other than that, I will keep you posted on this one… you ideas, suggestions, complaints and guidance is not only welcome, it is expected. And already appreciatd! Peace and God Bless.

8 Comments so far

  1. Mahvash (unregistered) on June 18th, 2006 @ 4:50 pm

    I wish u d best of luck……..

  2. Balloon-o-Eight (unregistered) on June 19th, 2006 @ 12:44 am

    Wish you the very best of luck. Be sincere in fulfilling your promise of quality and Inshallah we can see you grow into putting Kemaak on Makro Supermarkets’ shelves.

    btw, what does the name mean?? sorta different…

    And besides, when are you coming to Model Town, Wapda Town and PGECHS etc.???

  3. Numbardaar (unregistered) on June 19th, 2006 @ 2:25 am

    Dude, u’ve got competition from “Good Milk”.They have made an excellent jingle “roz roz good milk piya karoooooo!!!!”.So do run ur ad campaign wisely.And i hope that u r not delivering (bhains + gaaye + bhaid ka doodh) cocktail in the name of pure milK.
    I myself have been involved in kinnoo farming and telling u that enterpreneurship is really a risky business.Try to move in steps and learn to say No if u can’t keep up with the demand.
    My best wishes that u don’t meet ur Innaalillah prematurely from brand competition with the giants

  4. milk balloon :) (unregistered) on June 19th, 2006 @ 9:27 am

    You said, more than reasonably high quality milk. Can you enlighten, what courses do you take to make sure of it. Do you meet all your demand yourself or are you relying on other farms for the source? Do you add something to raw milk – and to what percentage? How about packaging?

    And whats the price ;) .. i might market it for you. :)

  5. Original-Anon (unregistered) on June 19th, 2006 @ 6:57 pm

    I think you have done terrific work and I am really happy to see this.
    However, would you construe this post as somewhat of an ‘advertisement’? Something that people other than a blogger would have had to pay for?

  6. Punk Dervish (unregistered) on June 19th, 2006 @ 11:53 pm

    Momekh best of luck for your venture

    I also want to know what is the significance of the name and what is the rate per Kg

    A few students of my business school started such a project and it was also quite successful.I think it will be a very good idea to put up posters(could be low cast charts etc)
    and give a telephone number on them

    And yeah are you planning to do this for long term coz this idea can be easily copied??

  7. Arsalaan Haleem (unregistered) on June 21st, 2006 @ 10:34 pm

    Many best wishes to you and yes when will we see Keemak Milk coming to Karachi – Arsalaan (Karachi)

  8. Noshaba Arshad (unregistered) on July 5th, 2006 @ 10:46 pm

    I am a MBA Guaduate with 80% passing marks having no job yet,I am always posting my cv to firms and sometimes pass through interviews but all requires professional experience,.
    if you have any job relating management pls mail me back,

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