Telenor TalkShawk

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After the great brand makeover, Telenor has most recently launched a new Prepaid package named TalkShawk. This one is attractive and impressive both at the same time. In addition to that, its TV commercial featuring Ali Zafar & Sonia Jahan appeals and makes you feel fresh about this product…

Let’s see how much good this image uplift, with such new packages, can bring to Telenor.

P.S. I didn’t like the first Telenor-The Smart Call advert. for it was too Karachish…

16 Comments so far

  1. Zain (unregistered) on June 28th, 2006 @ 3:09 pm

    Hasan, yes exactly the smart call looks like Karachish and talkshawk a bit Lahori…

    May be this is their strategy..


  2. Inspirex (unregistered) on June 28th, 2006 @ 4:20 pm

    define…Karachi-ish….please?

    btw..i just cant realize whats wrong with telenor…
    6 weeks ago, they were advertising about the premium post paid package…

    then telenor rebrands…..then they come up with talk shawk…so now they have D juice and talk shawk..
    (smart thing about talk shawk is the pricing….so the advertised rates are only for 30 secs!)

    and whats with the weird bum shaking song after the ad ends?? clearly its there just to be put there….with no marketing or advertising sense at all!!!


  3. Virk (unregistered) on June 28th, 2006 @ 5:45 pm

    My hunch is, this add is made in India. did any one notice that guy in “doti” in the back ground? paka “ila”/indian. Atleast its a colorful add. was tired of watching all those “Milk” adds


  4. Inspirex (unregistered) on June 28th, 2006 @ 6:47 pm

    its definitely shot in india….
    no question about that..your hunch is spot on.


  5. ahmed (unregistered) on June 28th, 2006 @ 11:08 pm

    How racist of you!!! What do you mean Karachish????

    “P.S. I didn’t like the first Telenor-The Smart Call advert. for it was too Karachish…”


  6. Hasan Mubarak (Bo8) (unregistered) on June 28th, 2006 @ 11:27 pm

    @Inspirex: The first advert. of the new makeover was almost entirely shot in Karachi except for a few scenes of Northern Areas etc. That’s what I mean about declaring it a bit Karachish…

    Prepaid & Postpaid are two different products. Mobilink has been advertising both their packages at the same time (Blackbery & Octane). As far as Djuice VS TalkShawk is concerned, yes, I also thought about it making no sense…

    @Virk: I couldn’t notice that. But the notion of it being an Indian ad. always was there in my mind.

    @Ahmed: I’m not a racist. My opinion is that if Telenor is positioning itself for every Pakistani, they could and should have shown some images of Lahore in this very ad. and thats it.


  7. Inspirex (unregistered) on June 29th, 2006 @ 12:42 am

    @Hasan…
    dude,…
    blackberry is a completely diferent product from indigo…..
    actually the mobilink products are indigo and jazz…
    jazz octane is an extension….likewise…blackberry is an extension (in a way) to indigo.

    In the context of the ad, when we talk about representing PAKISTAN, we as Pakistanis should disregard the fact that a particular citys pic was not shown….
    Im sure people in quetta, hyderabad and multan are also equal pakistanis…..

    In conclusion, id just like to say that i feel that your statement “My opinion is that if Telenor is positioning itself for every Pakistani, they could and should have shown some images of Lahore in this very ad” was pretty…..uncool….lets just stop at that…

    representing onself as Pakistani in communication forms goes beyonds images of a certain city. I speak from my personal experience….


  8. Hasan Mubarak (Bo8) (unregistered) on June 29th, 2006 @ 2:04 am

    @Inspirex:

    You are very right in your perspective. I’m only saying that by diversifying images & places in the ad., it would have created a much more impact in terms of representing the whole of pakistan.

    Just imagine those fan petals flying across Minar-e-Pakistan, Shah Faisal Mosque, Sukkur Barrage & Ziarat Residency. Such additions might have addeded more appeal to it…


  9. Inspirex (unregistered) on June 29th, 2006 @ 10:54 am

    @hasan:
    True..i agree to the fact…petals flyong all over would have added a greater impact…in that context, we can say the ad was not well executed…..but “karachi..ish” seems a wee bit weird in certain contexts…..wouldnt u agree?


  10. Hasan Mubarak (Bo8) (unregistered) on June 29th, 2006 @ 4:23 pm

    but still the theme was predominantly focused on Karachi’s environment. that’s what made me feel like that…

    btw, what do you think of the new Telenor brand, the logo and the slogan??


  11. Rana Mian (unregistered) on June 29th, 2006 @ 8:55 pm

    Bravo,
    Excellent way of free advertising. The other dude first set the stage by posting a story about adulteration in the packaged milk and then “introduced” his own brand on this site.

    Now you are advertising TELENOR for free.

    Keep on fooling the admin of Metroblogging!!

    They wont allow common people to post directly and have rather created a bureaucracy of “designated Bloggers” who are all busy in free advertising to serve some of their own interests.

    KEEP IT UP GUYS!!!


  12. Hasan Mubarak (Bo8) (unregistered) on June 30th, 2006 @ 12:44 am

    @Rana Mian:

    My friend, we are, here, discussing stuff people may be interested in. And I don’t know about others, but I have no affiliation with or intention of promoting any product or brand over here.

    I liked their TVC and here we are having a discussion on it. It’s just as simple.


  13. Inspirex (unregistered) on June 30th, 2006 @ 12:36 pm

    @hassan: IMHO, If telenor wanted to just burn money, then its good. Looks well burnt. But from an objectives and target achievement point of view, i see them very lost.

    I have no idea of what they are trying to achieve.


  14. Ghanwa (unregistered) on June 30th, 2006 @ 4:09 pm

    Mind blowing advertisements and great rates!
    Very nice jingle!
    I thin kwith Ali and Sonya in the AD it gives more “umph” to the telenor Package


  15. Mohammed (unregistered) on July 3rd, 2006 @ 12:07 am

    Well this is the only link in google where I can see a comparison between Telenor TalkShawk and Djuice, but dint get anything. I would be very happy if any one who read my comments can mail me just in a single line if djuice is good or talkshawk
    regards


  16. Kashif (unregistered) on July 10th, 2006 @ 12:22 pm

    So flopp package. I was really shocked after launch because of its bluff.



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