Gourmet’s ‘desi’ products

This year saw Gourmet launch its own packaged milk and ice cream through a business move that we call downward vertical integration. Today, Gourmet has own milk collection network, thus, directly acquires the raw material for many of its products including bakery, sweets and now, ice cream and packaged milk itself.

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In addition to ice cream and packaged milk, what’s relatively new at Gourmet is desi makhan (butter), ghee and yogurt.

Gourmet, surely is on the right course to progress. They’ve got the brand, awareness, credibility, the retail network, phenominal store traffic and have huge expansion plans to turn their one time modest bakery to a full scale food retail and marketing business giant, for now, at least on national level.

3 Comments so far

  1. sh (unregistered) on September 23rd, 2006 @ 10:08 am

    thanks for the news, its excellent to hear this, i hope they expand overseas is well in uk.


  2. IllusionFS (unregistered) on September 30th, 2006 @ 3:19 am

    If I remember correctly (last visit to Lahore was in 2001), Gourmet is close to the Liberty Market right?


  3. Hasan Mubarak (unregistered) on September 30th, 2006 @ 3:57 am

    @illusionfs:

    Yes, Gourmet does have an outlet on the same road close to Dunkin Donuts & Duty Free Shop.

    As you’ve mentioned that your last visit to Lahore was about five years back, hence, you rightly are not informed about Gourmet becoming the largest food retail chain in Lahore.

    Currently, it has almost 25+ outlets throughout the city. Gourmet Liberty is just one of their network of many.



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