Sufi on the Roads

Provided it is pure, hygienic and cold, there have never been, and never can be a better alternative to water being the most refreshing quencher of thirst. Still, we, Lahoris prefer Lassi over anything else.


Although we have had Ice-Cream on the streets for decades, these water-carts may seem new to Lahorites. This unique selling idea, however, is not new to the developing world. Bottled water is sold on carts all over the world from Dalian to Delhi, from the Philippines to Panama.


Next time you are out in the sun and feel terribly thirsty, look no further than these cute Sufi Water Carts. You can find plenty of them in the Gulberg area these days.

We hope that rest of the parties including Nestle, Kinley and Aquafina may soon follow Sufi selling water out on the streets in temperatures increasing 40 C. Perhaps, Sufi might have started selling Cooking Oil and Soaps on the roads by then…;)

5 Comments so far

  1. A for [pine]apple (unregistered) on April 29th, 2007 @ 2:36 am

    Lolz @ oil and soaps … you mean the desi sabun at the spot :)

    This water act is really a very good step, since shop owners love to charge you doubly of mineral water plus whats good then quenching thirst with water instead of some juice — Good step Sufi
    (dufi pay aitemaad jo hay ;))

  2. Pretty Simple (unregistered) on April 29th, 2007 @ 5:02 pm

    Yup. I saw them too and i was kind of surprised, cudnt believe what my eyes were seeing. Very good step indeed. Shabash Sufi.

  3. Hasan Mubarak (unregistered) on April 29th, 2007 @ 5:57 pm

    Sa’ada Sufi,

  4. From NY (unregistered) on April 29th, 2007 @ 6:48 pm

    Maybe other companies will follow..I’m sure Sufi’s sales have risen because of this..
    Thanks again Hasan for the great shots of Lahore. I always look forward to your blogs.

  5. Ajnabi (unregistered) on April 30th, 2007 @ 3:44 am

    I wonder if the sufi bottles are filled in an equally cute style through a green leaking hose afixed deftly to the water souce of chacha chakan’s lilly pond…

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