Sprite 3G ‘Hits Hard’

Three months ago, The Coca Cola Company re-introduced the highly acclaimed brand “Sprite” with the new one “Sprite 3G”. The re-launch is at time when the company has been facing a tough competition in the local market.

The company has intelligently selected the new brand “Sprite 3G”… the letters “3G” in the new brand is a term related to the ‘Technology’ especially with the ‘Telecommunication’ industry like the 3G mobiles. It refers to “3rd Generation” of innovation in technology. The same theme is adopted by the company referring to the “3rd Generation” of the soft drinks.

http://lahore.metblogs.com/archives/images/2007/06/100px-Sprite_bottle-thumb.JPG

The company (Coca Cola) has been very clever in making slogans for their products; according to the needs of the most of the people in Pakistan like;

“Jo chaaho ho jaaye… Coca Cola enjoy!”

Now the re-launch of Sprite also brought a new, attractive and really short slogan viz; “HITS HARD”. The old one was also an attractive one and became a Unique Selling Point (USP) for the brand.
It was;

“Dikhaawey pe na jaao… apni aqal larrao…”

The brand “Sprite” was launched in 1961 in response to the already popular “7-Up”; but over the time many beverage companies plunged into this ever demanding business. Now the company is facing a stiff competition at local level with 7-Up, the newly re-launched ‘Mountain Dew’ and some local companies like Amrat Cola, Shandy and Makkah Cola.

A day ago; the company provided free drinks to the public, during an introductory campaign, as a product sample. The campaign was held at Akbar Chowk, Lahore near the Meezan Bank in an empty plot. There was a truck full of crates of bottles, a Land Cruiser branded with the product’s name and a small but really hip hop music setup.

The branded Land Cruiser was a great attraction for the public as they were of the view that, this car is here for a prize… and they can win it by participating in some sort of competition activity.

http://lahore.metblogs.com/archives/images/2007/06/DSC00571_filtered-thumb.jpg

“It is our car… and whenever we move to some place we use this car”, said Saahil, the Brand Ambassador of Sprite 3G.

The campaign was supported by the Rock Remix music provided by a local music band “DJ Butt”. It was a mixture of some western music with the remixes from Bollywood. The transition from one song to another was really great.

“We have been with the company for over 1 week and are supposed to be with them for about one month; as per contract”, said Naz (the DJ) who was representing the band “DJ Butt”.

Let’s see… what the new Sprite has to offer…

Hey… does anyone know that where the PEPSI’s brand “Teem” has gone…?

History Source: Sprite

20 Comments so far

  1. Haris (unregistered) on June 30th, 2007 @ 12:47 pm

    I wonder what was their marketing department thinking to launch a new brand very similar to already in market fanta citrus.


  2. Talha (unregistered) on June 30th, 2007 @ 3:27 pm

    I saw this prado in Islamabad a few days ago too.


  3. Phil (unregistered) on June 30th, 2007 @ 4:37 pm

    Does this mean we are going to have a new and improved flavor to the sprite?


  4. Pretty Simple (unregistered) on June 30th, 2007 @ 10:14 pm

    Kam az kam khaali bottle ke pic lainay say pahlay soch he laina thaa……..bara afsos hoa :) . KHud pe kar , pic khainch leeeee ;(


  5. Hasan Mubarak (unregistered) on July 1st, 2007 @ 1:43 am

    Fanta Citrus and Sprite 3G are two totally different products with different origins, flavors, intensity and carbonation content.

    Fanta Citrus is a lemon flavored extension to the Fanta brand, while Sprite 3G is more like raw hard energizing version of Sprite. 3G is to counter Dew.

    It’s good to hear that everyone’s liking the change at Coke as it boosts its engines of growth through new product launches and creative promotional strategies.

    I’ve never been a bigger fan of the brand!


  6. >man!< (unregistered) on July 1st, 2007 @ 1:54 am

    @Phil:

    I also tasted the new Sprite and tried to identify and distinguish the taste but found it a bit like “Mountain Dew”. (not xactly..)
    Yes the taste is different from the old one..
    and I think most of the people would like the new taste..


  7. Hasan Mubarak (unregistered) on July 1st, 2007 @ 1:59 am

    Coca-Cola Rules!


  8. Hasan Mubarak (unregistered) on July 1st, 2007 @ 2:01 am

    And the ‘Kha Ley Pee Ley, Jee Ley…Coca-Cola’ is so cool; isn’t it!


  9. >man!< (unregistered) on July 1st, 2007 @ 2:10 am

    @ Pretty:

    I was unable to search the pic of ‘Sprite 3G’ glass bottle..
    so I just posted the pic of simple sprite..
    n believe me…
    meine bh nh pee..
    :0(

    but I’ll try to have the new one n will edit this post again..
    woh thori ci bacchha lun ga..
    ;0)


  10. >man!< (unregistered) on July 1st, 2007 @ 2:37 am

    @ Hassan:

    ohh yes..
    I forgot that one..
    that’s my favourite too..

    but there are many more..
    like from Indian side…

    “Thanda matlb Coca-Cola…”

    and also..

    “yaara da tasshhan…”
    (something like that)

    they are pretty cool..

    but this spirit is not seen in other beverage companies..?


  11. Pretty Simple (unregistered) on July 1st, 2007 @ 3:16 am

    :D thanx in advance …

    ye jan kar aur ziada afsos hoa k bottle ap nay bhi nahi pe


  12. >man!< (unregistered) on July 1st, 2007 @ 3:28 am

    aap ko affsoss hua..
    .
    .
    .
    yeh jaan kr mjhe khushi hui..
    :0p


  13. A for [pine]apple (unregistered) on July 2nd, 2007 @ 3:19 am

    @hasan .. yup that ad’s nicio too … In fact isnt that better than this 3G ??


  14. Amjad Ali Bhutto (unregistered) on July 15th, 2007 @ 7:16 pm

    Sprite 3G have very good taste. Bottle coular bottle disigne and mode of serving on parodo is
    very attective for public.

    Amjad Ali Bhutto
    Rahim Yar Khan


  15. Amjad Ali Bhutto (unregistered) on July 15th, 2007 @ 7:16 pm

    Sprite 3G have very good taste. Bottle coular bottle disigne and mode of serving on parodo is
    very attective for public.

    Amjad Ali Bhutto
    Rahim Yar Khan


  16. Opee (unregistered) on July 15th, 2007 @ 9:15 pm

    What does it tastes like? How is it different than Regular Sprite? Is it some kind of lemonade, just like Mountain Dew?


  17. >man!< (unregistered) on July 16th, 2007 @ 1:22 am

    @ Opee:

    yes you are right..
    its very hard to differentiate between Sprite 3G and Mountain Dew..

    they are mostly same in taste with a different brand..


  18. Opee (unregistered) on July 16th, 2007 @ 1:44 am

    Ahh, right. I guessed so too. Just by seeing the shape and colour of the new 3G bottle, I thought it would be another competition from Cocacola Company to Pepsi Bottles. I wish I could taste it as I couldn’t find 3G here in Canada.

    thanks for your response man! :)


  19. >man!< (unregistered) on July 16th, 2007 @ 2:19 am

    @ Opee:

    you are always welcome..

    and one more thing..
    the color is also same..
    light green..

    and I thought, the “Sprite 3G” is a global launch..
    isn’t it..?


  20. Opee (unregistered) on July 16th, 2007 @ 2:47 am

    Nop, haven’t seen such product here. May be there’s a launch in europe?! I’m not sure.



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