Unfair or just competition in another LIGHT!??

The Cavalary crossing that leads to Cantt on one side and Defence Housing Authority on the other flaunts few of the largest sites available for outdoor advertising. No brownie points for guessing that two of the leading telcos have captured these sites and using them for their advantage to its max. However on a regular basis for at least the past few weeks (if not months for sure) Every evening, the Warid billboard is dark as the night itself whereas the Mobilink one is shining like a golden sun.

 daytime     night time

Is this a deliberate move by the golden sun or is night descending on the brand team of the other player? (Comments are welcome, what do you think?)

4 Comments so far

  1. Hasan Mubarak (hasanmubarak) on April 21st, 2008 @ 5:27 pm

    Reema’s shining less than Iman Ali these days :P

  2. lifeofmansur on April 22nd, 2008 @ 2:40 am

    i wish the lights on the mobilink would fail too! lol!
    i am so terribly annoyed with these massive billboards. i was also very upset when they erected this massive tv screen at the Siddiq Trade Center junction! also, i am very much annoyed by Mobilink’s new ad series, the ClubRed one, to the point where I wrote to Mobilink to discontinue the ad because it looks like it’s creating aware for Aids– check out the model in the ClubRed ad on Jail Road/ Main Boulevard T Junction and you’ll see what I mean! Nuff said! :D Creativity toh next to zero hai!

  3. samz on April 22nd, 2008 @ 2:10 pm
  4. lah_hareem on April 24th, 2008 @ 12:10 am

    I agreeee!
    the LEDs should be burnt to the ground and club red sign should serve as a last bouquet!

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