Archive for the ‘Road Messages’ Category

Kya bolay Swat ki Shehzadi…

ShehzadiSwatKi.jpg

Isn’t it written true for the comparison between ‘Biwi ki Adaein’ and ‘Maa ki Duaein’ :)

Coke Azadi

Coca-Cola has always been on the forefront in bringing up cool ideas, themes and jingles for its ultra-hip brand and the products it labels. Be it the ‘Coca-Cola Enjoy’ basant theme or the current, refreshing ‘Khaa Lay, Pei Lay, Jee Lay’ campaign; they have always put colors, celebration and youth in focus.

They did the same with the much celebrated ‘Independence Day’ event. Although, there were not any advertisement campaign as such, however these flashy billboards were put up at selected spots in the city including this one at Centre Point.

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PepsiCo may have a better market share, however, it has so far been unable to personify fun, excitement and party mode in its image…

Azadi ki Zaban, that’s what our hearts speak…

Mobilink is back with another power-pack promotional campaign for this year’s Independence Day celebrations. Paying tribute to the music legends of Pakistan, they have Fareeda Khannum in spotlight this time.

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A billboard by Mobilink at the JSB Square; Siddique Trade Centre, catches our heart’s language. This one reads, ‘ Hum Bolein Azadi Ki Zaban (We speak the language of Freedom)’.

C’est la Vie…!

Yahi zindagi hay...

Don’t we see such scenes everyday … here or there … now and then?? Saddened for a moment … but I’ve firm belief that these hardships would make them a better person with strong belief on themselves :-)

Apart from philosophiyaan, well-fitted they are and isn’t this bike a bit elongated??

Courtesy: Daily Express

‘easy intelligence’…

Solving problems is a natural instinct of many people, if not of all. Many people want to play there role for the betterment or uplift of the society.

(I know, some of you won’t agree but believe me there is still a lot; who wants to improve the society.)

Improving is a good thing and one should improve, but the question is…

“What should be improved?”

I think the improvement should be in the sense that…

“Improve thyself for the society and, at the same time, the society for thyself.

But the tragedy is that we, sometimes, unintentionally create more problems while solving one problem. And sometimes, we don’t even get to know that we have actually created extra problem(s).

Just look at the picture below…

http://lahore.metblogs.com/archives/images/2007/06/DSC00339_filtered-thumb.jpg

To save a small pothole, they put the big rocks there; instead of covering the pothole with cement or any other construction material.

This happens when we try to find out the ‘easy’ solution with the ‘intelligence’ (brain) we have. And when we think; we get many ideas and solutions, but not all of them are workable.

Unfortunately, we chose the easiest solution… not the best solution.

The picture refers to the same situation. As all of us have an idea that how much of our roads are illuminated, such solution would have definitely become a dangerous problem, especially for the night traffic. And you can easily judge that some vehicle would have been a victim of this ‘easy intelligence’ by seeing the scratches of the tires on the road. Placing such big rocks on the main road makes no sense. Some decent and nice solution was needed but…

Well, according to me, the main reason behind all this is the lack of research. No doubt, we have not introduced the concept of research on mass level and it is still considered a term linked with the big corporate organizations, multinationals or educational assignments but I believe that it’s the term; we should apply on all aspects of our life. That’s what our Islam says. Allah Almighty has stressed on the verb ‘Tehqeeq’ (term used for ‘Research’ in Urdu language) again and again. But we are the ones who don’t follow it.
Alas…!

‘The solution means; to minimize the problem, not transferring the problem from one phase to another. If you want to do something for the society, try to solve its problems. If you can’t eliminate or minimize a problem, at least don’t be a reason for its increment. Just remember, improving yourself is also a part of improving your society.’

I hope you got my point. If I missed something or you want to share your point of view; you are welcome.

(The picture was taken a few days back on Model Town, Link Road, Lahore in front of PSO petrol pump.)

No Bread without Blue Band!

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One of the many smart ideas that Blue Band is using for this cool campaign. There was another one that I saw at some place; ‘Bread without Blue Band is like a Train without an Engine!’

Besides, can you guess what place is it?…

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