Posts Tagged ‘Cannes Lions’

Cannes Lions and Abby Awards screening

Cannes Lions & Abby Awards Screening

Cannes Lions is the world’s most prestigeous International Advertising Festival held each year at Cannes in France. While Abby Awards are considered to be the Oscars of Indian advertising industry and generally cover the South Asian region including Pakistan too.

Cannes Lions and Abby Awards screening 4

World’s most creative ideas splashed Lahore this year, thanks to the people at Revelation who were responsible for the screening of award winning advertisements from the Cannes Lions and Abby Awards of 2007.

Revelation has been bringning the best of advertisements for screening in Pakistan for the last two years, however, for the people of Lahore, it was for the very first time.

 The event was held at Alhamra Cultural Complex on the Mall yesterday and was well attended by people from marketing, advertising and media factions of the Lahori society. Mekaal, the model was there too!

After a brief wait from the starting time, people started to fill the hall which was almost quarter full throughout. Screening started only after people from Revelation welcomed the participants to the longest commercial break of their lives – almost a two hours journey into the best of creative commercial expression.

Cannes Lions and Abby Awards screening 3 

First there were entries from the Abby Awards showing the best among Indian advertisements for products ranging from Healthcare, FMCGs to Consumer Durables and Property development while representing brands as diverse as Mentos, Hutch, Zee Cinema, Himani Memo Plus, Protex Happy Dent, Titan watches, Lexi pens, Nitco dirt-free tiles, Ponds and Playwin Lottery. Many advertisements were already known to the viewers as they are quite frequently run on Indian TV channels widely watched in Pakistani households. Each one was a masterpiece and many drew rounds of laughter and applause from the audience.

Abbys were immediately followed by Cannes Lions 2007 winners and they were even more enjoyed by the people. These included the ever famous Got Milk campaign, two Coca Cola advertisements (Happiness Factory & GTA), Volkswagon, Levi’s and many more

Cannes Lions & Abby Awards Screening 2 

Though Pakistan’s advertising industry has been improving and progressing through all these years, it is only after watching these Cannes Lions & Abby entries that one wonders how far behind we still are.

This year Pakistan is sending about two dozen entries for the Cannes Lions 2008 which is a far cry from last year’s four or so entries. Let’s hope advertisements of the Telenor (Hum Aap Ki Amaanat Ko…) sorts bring honor and pride to Pakistan

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